Holiday PC buying strategies
By Bruce A. Love
This year, I’m pretty sure Santa is not going to bring me a new computer - not because I was naughty, but because I haven’t put one on my wish list. Even though I am not in the market for a new PC, I like to “window shop” (forgive the pun) and see what dream machine I would buy if I really needed one and had some disposable cash. After a crazy night of virtual shopping, and battling the non-existent cyber crowds, I have finally identified the best computer systems for my virtual cash. This week I share my techniques for shopping for the perfect computer so that all the “nice” boys and girls who read this column can make certain that Santa brings the computers of their dreams.
The first thing I do when getting ready to shop for a computer is to educate myself. I have found that the best way to do this is by visiting online websites such as Gateway.com and Dell.com. Even if you are not thinking of buying either of these brands, the descriptions of different PC features and specifications described on these sites will help you determine which features you absolutely need. My strategy when shopping online is to find a customizable PC that starts at a price that is $200 to $500 below what I want to spend for the PC. I do this because no system ever has everything I want, and I know I will pick and choose features that add cost on the advertised base sticker price.
There are a lot of options to consider when buying a computer, but your first consideration is your budget. In 2007, you can get a great computer without getting the top of the line model. In fact, the lowest end model this year is probably more powerful than anything 3 or four years ago! For this reason, if you only plan to use the computer for word processing, photo editing, e-mail, storing music, browsing the internet, and other simple tasks, you can pick up a very nice computer for about $600 (including monitor)!
Another factor that influences my computer purchases is how much new software I will need. If you do not already have software that you will transfer from an older computer, see what kind of software packages are available with the new ones that you are considering. I use a whole “suite” of office software (word processing, spreadsheets, databases, and presentation software), in addition to other specialized software for web development, graphic design, and genealogy. Fortunately for me, I haven’t needed to purchase the latest software. Older versions (circa 2003) have been doing just fine for me.
As you get into the customization of computer systems online, websites such as Dell and Gateway have help features that explain in great detail the differences of each option. For example, more memory, bigger hard drives, bigger and higher resolution flat panel monitors are always better (and more expensive). Processor differences, CD and DVD writers, video cards and speakers require more in depth review of information provided on these sites.
After wish lists and budget realities reach a compromise, you will be able to specify which PC fits under the tree this year. Happy Holidays and Happy computing!

